Selected work / Oso & Me
Make the storefront easier to shop.
Reworked the Shopify homepage and product listings in-house so shoppers could find what they wanted with fewer detours.
Homepage
Give shoppers a clearer first move.
Best sellers moved up, links into key collections got clearer, and underperforming hero content came down. GA4 tracking showed what shoppers clicked and gave the team a way to compare changes.
Product discovery
Keep related options together.
Shopify Combined Listings brought related Baby and Child options together so shoppers could switch between them without hunting for another listing. Collection, navigation, and search updates made products easier to find. Inventory and sell-through helped decide what to feature.
Storefront performance
What moved during the period.
These storefront-wide changes reflect work across several teams during the reporting period.
- 0.20% → 0.40%
- Homepage conversion rate
- $0.23 → $0.94
- Revenue per session
- 31.6% → 9.2%
- Bounce rate
Lifecycle reporting
Make the next campaign easier to plan.
As email and SMS moved in-house, a rolling scorecard brought Klaviyo campaign data, benchmarks by send type, and past tests into one place. Automated weekly and monthly summaries put those findings in front of the team in Slack.
At the internal readout, the scorecard covered 50 finalized sends. The team could compare revenue per recipient, order rate, clicks, and deliverability.