Fractional ecommerce for Shopify brands
A better way
to run ecommerce.
We run Shopify day to day, from product launches to the fixes that keep getting pushed to next week.
Get in touchin good
company.
Capabilities
What we handle.
When Shopify work is spread across several teams, we take responsibility for getting it out the door.
Storefront management
Keep the store current and catch issues before customers do.
Product data & catalog systems
Structure Shopify product data so it scales.
Merchandising & customer experience
Improve homepages, collections, product pages, navigation, and search.
Launches & promotions
Set up offers, test the shopping flow, and run launch day.
Conversion optimization
Find where shoppers get stuck and test a fix.
Analytics & prioritization
Show what moved sales and what needs attention next.
Ecommerce coordination
Get creative, marketing, and development working to the same dates.
How it works
From signal
to storefront.
Working together
Where runnel fits.
| Model | Where ownership sits | When it fits |
|---|---|---|
| Fragmented support | Across internal teams and outside specialists. | When someone internally can set priorities and manage handoffs. |
| Full-time Ecommerce Manager | With a dedicated internal hire. | When the function consistently needs full-time capacity. |
| runnel | With an embedded ecommerce operator. | When the storefront needs consistent ownership and a defined scope. |
About runnel
Built from
doing the work.
runnel started with a question from working in-house: why should every growing brand need a full-time ecommerce hire? With a well-organized store and the right systems, an experienced operator can get a lot done in fewer hours.
That became the model. We take responsibility for the launches, merchandising, and everyday Shopify work a brand needs, with a scope that makes better use of everyone’s time.
Get in touch
Have a project
in mind?
Tell us what’s on your Shopify to-do list and when you need help.
hello@runnelstudio.com