Selected work / Alison Lou

Win your cart.

Turned the Alison Lou cart into the entry point for a Shopify giveaway. Shoppers picked the jewelry they wanted and entered to win it.

Client
Alison Lou
Scope
Ecommerce strategy, UX, launch & reporting
Timing
November 2026
Alison Lou Win Your Cart landing page showing the sign-in, build-a-cart, and enter steps.
The campaign page explained how to build a cart and enter.
Alison Lou jewelry cart drawer showing the Enter My Cart action above checkout.
The entry action sat in the cart drawer, where shoppers were already making their choices.

The brief

Make entry feel like shopping.

The giveaway had to work with the cart Alison Lou already used. It also needed to remember what shoppers entered with, even if they changed their cart later.

runnel led the entry experience, launch approvals, and reporting handoff, with AI-assisted implementation and testing.

The decision

Put the entry in the cart.

Shoppers could enter from the full cart or the existing Rebuy drawer. On submit, the site checked eligibility and saved the items and quantities. Entering twice brought shoppers back to the same entry.

The delivery

Track what shoppers did next.

The team needed to see real entries without mixing them in with orders or QA activity.

Reports showed which items people entered with and whether they were new or returning customers. Qualifying purchases were tracked separately.

  1. Saved entry
  2. Customer type at entry
  3. 7, 14 & 30-day purchase windows

Verified delivery

What shipped.

The entry flow, saved-entry check, and reporting handoff were verified by November 4, 2026. Follow-up purchase tracking was still underway.

8
Klaviyo segments
2
Saved reports
3
Purchase windows
36
Passing service checks